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Monday, 02/05/2001

KO - Coca-Cola Company

Company Description

The Coca-Cola Company (NYSE:KO) is the world's leading manufacturer, marketer, and distributor of nonalcoholic beverage concentrates and syrups, with world headquarters in Atlanta, Georgia. The company and its subsidiaries employ nearly 34,000 people around the world. Syrups, concentrates and beverage bases for Coca-Cola, the Company's flagship brand, and over 230 other Company soft-drink brands are manufactured and sold by The Coca-Cola Company and its subsidiaries in nearly 200 countries around the world.

By contract with The Coca-Cola Company or its local subsidiaries, local businesses are authorized to bottle and sell Company soft drinks within certain territorial boundaries and under conditions that ensure the highest standards of quality and uniformity.

The Coca-Cola Company continues to sponsor the world's most exciting sports events, including World Cup Soccer, the National Football League, National Basketball Association, NASCAR, the Tour de France, and the Olympic Games.

(source: The Coca-Cola Company)

Reasons to Invest

A core holding for investment genius and stock market billionaire, Warren Buffett, shares of Coca-Cola have provided investors with substantial profits for many decades. As one of the most recognized and market leading brands in the world, Coca-Cola would make a nice addition to a long-term investor's portfolio. The company's unmatched marketing muscle should continue to keep its brands ahead of the competition for decades to come.

In recent years, Coca-Cola has gone through tougher times due to several factors and global events. Because of these unforeseen issues and shifts in the global economy, Coca-Cola actually lost money from operations a year ago. The company subsequently returned to profitability and, during its most recent quarterly report, reassured analysts that it is well on the road to consistent profitability. Coca-Cola managed to return to black through a massive restructuring effort and streamlining of its operations. The efforts have, thus far, been quite successful judging by the company's earnings report in late January.

The worst for Coca-Cola appears to be over, which may present an opportune time for investors to jump back into the beverage giant for the long-term. The case for the Coca-Cola over the long-term is a simple one: Coke. Recognized as one of the world's most popular and well-know brands, Coke is not going away and neither is The Coca-Cola Company. What's more, Coca-Cola has made a substantial effort in recent years to diversify its product offerings into the arenas of sports drinks, and even bottled water.

Because of its streamlining and restructuring efforts, Coca-Cola executives reiterated their bullish outlook during the company's conference call in late January, solidifying the belief of many that Coca-Cola is back on track to deliver investors with long-term profits.

DRIP Information:

Shares to Qualify = 1           Accept Foreign Accounts: Yes
Auto-reinvestment  = Yes        Temper Enrollment Serv:  Yes

Min/Max Investment = $10 - $125,000/year
Reinvestment Fees: 
Dividend: 0         Cash: 0     Auto ReInvest: $1

Transfer Agent:

First Chicago Trust Company
A Division of EquiServe
Dividend and Cash Investment Plan
The Coca-Cola Company
P.O. Box 2598
Jersey City, NJ 07303-2598
Share-owner customer service:

Fundamentals            Company Profile

Industry Group:       Beverages   52-week high=$56.25
Annual Dividend Per Share=$0.76   52-week low =$29.38
Last earnings 01/00    est=0.38   actual=0.38
Next earnings 04-15    est=0.34   versus=0.22
                                  P/E = 65
Analyst Ratings:
Srong Buy     = 6
Moderate Buy  = 8
Hold          = 4
Moderate Sell = 0
Strong Sell   = 0

Six Month Chart of KO


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